There’s plenty more to get excited about—even if you’re 500 videos deep in KBeautyTok and think you’ve seen it all. To make it easier to sort through a, frankly, overwhelming number of launches, I tested over 150 products, so you don’t have to. Below, the 22 Korean skincare, makeup, haircare, fragrance, and nail favorites leading the way.
Ma:nyo’s cleansing oil is a famously steady seller in South Korea, and once I finally got my hands on a bottle, I understood the hype. But my favorite from the line has to be the Deep Clean edition, which feels extra lightweight and fresh—perfect if you’re not a fan of thicker, richer oil cleansers. It’s my shower staple for melting away both waterproof mascara and clearing my pores of blackheads.
