Ulta Beauty Jumps On The K-Beauty Boom With New Mass Skincare Lineup

Ulta Beauty Jumps On The K-Beauty Boom With New Mass Skincare Lineup

Original Article

The K-Beauty mass skincare collection focuses on participating brands’ bestsellers. For example, Ma:nyo’s has nine products, including $29 Pure Cleansing Oil and $23 Bifida Biome Complex Ampoule.

Ulta’s K-Beauty mass skincare collection has it playing with a mix of fast-growing and emerging brands. It identifies Ma:nyo as a budding K-Beauty brand gaining traction with American consumers.

Market research firm NIQ identifies Ma:nyo as a budding K-Beauty brand gaining traction with American consumers.